Our Stores
Ellory Toys is currently preparing a series of upcoming flagship and travel retail locations across the UK and selected European destinations. The spaces showcased below represent future openings currently in development.
London Regent Street
London Westfield White City
London Bridge
Landmarks
Resorts
Airports
Europe
Global
What We're Building
A World Made for Wonder
Immersive spaces designed to make discovering toys feel as exciting as playing with them.
The People Behind the Magic
A passionate community of toy lovers bringing personality, imagination and joy to every Ellory Toys experience.
Curated to Inspire
From timeless favourites to unexpected discoveries, every collection is imagined to turn browsing into an adventure.
Where Imagination Takes Over
Playful environments where colour, creativity and discovery come together to create the Ellory Toys universe.
More Than a Toy Store
A new kind of toy destination built around discovery, shared moments and the simple joy of finding something special.
Built for the Joy of Discovery
Every space we imagine is designed around one idea: making the moment you discover your next favourite toy unforgettable.
The Future of Ellory Toys
From our online world to the destinations we're building for tomorrow, our ambition is to create places where toys, imagination and people come together.
Regent Street Opening Ceremony
Birthday Parties
Private Shopping
VIP Tours
Sleepovers