Privacy policy

1. Information We Collect

We collect several types of information to process your orders, improve our services, and enhance your experience:

Personal Information:

  • Full name

  • Billing and shipping address

  • Email address

  • Phone number

Payment Information:

  • Last 4 digits of credit card (processed securely through third-party gateways)

  • Payment provider (e.g., Stripe, Shopify Payments)

Technical & Browsing Information:

  • IP address

  • Device type, operating system, and browser

  • Pages viewed and time spent on site

  • Referring website or search terms

2. How We Use Your Information

Your data is used exclusively for purposes related to your customer experience. We never sell or rent your information.

We use your data to:

  • Process and ship orders

  • Send order confirmations and tracking updates

  • Respond to your questions or requests

  • Improve website functionality and performance

  • Provide personalized recommendations or offers

  • Prevent fraud or suspicious activity

3. How Your Data Is Stored & Protected

At Ellory Toys, we take your privacy seriously and implement advanced security measures to protect your data from unauthorized access, loss, or misuse.

Our security practices include:

  • SSL encryption across the entire site

  • Secure checkout powered by trusted payment processors

  • Role-based data access within our team

  • Regular audits and vulnerability checks

Your personal information is stored on secure servers hosted by Shopify, one of the world’s most trusted e-commerce platforms.

4. Cookies & Tracking Technologies

We use cookies and similar technologies to improve your browsing experience. Cookies help us understand how you interact with our site, what products interest you, and how we can serve you better.

We use cookies to:

  • Remember what’s in your cart

  • Maintain your login session

  • Analyze traffic and site usage

  • Personalize ads and product recommendations

You may manage or disable cookies in your browser settings at any time.

5. Sharing of Information

We do not sell or share your personal data with third-party advertisers. However, certain third-party services may require access to your data to fulfill their functions.

These may include:

  • Payment processors (e.g., Stripe, PayPal)

  • Shipping providers (e.g., DHL, Royal Mail)

  • Email and marketing platforms (e.g., Klaviyo, Mailchimp)

  • Analytics tools (e.g., Google Analytics)

Each third-party partner is contractually bound to protect your information and comply with all relevant privacy regulations.

6. Your Rights & Choices

You are entitled to full control over your data.

You may:

  • Request access to the data we hold about you

  • Request corrections to incorrect or outdated data

  • Ask for your data to be deleted from our records

  • Opt out of marketing communications at any time

To exercise these rights, please contact us at contact@ellorytoys.com with your request. We will respond within 48 hours.

7. Contact Information & Updates

If you have any questions regarding this Privacy Policy or the way we handle your data, we invite you to contact us directly.

📩 Email: contact@ellorytoys.com
📍 Address: Ellory Toys – Unit 1178A, Westfield London Shopping Centre, Ariel Way, White City, London W12 7HT, United Kingdom

We may update this Privacy Policy from time to time to reflect changes in laws or our practices. The latest version will always be available on this page, with the date of the last update clearly indicated.

✅ Last updated: Mar 17, 2024