Our future flagship on London’s Regent Street is currently being thoughtfully prepared as a multi-storey toy destination. Once completed, it will feature seven floors of immersive demonstrations, live events and theatrical displays designed to create unforgettable family experiences.


As we prepare for this exciting new chapter, follow our journey on Instagram @ElloryToysOfficial, Facebook and @ElloryToys for exclusive updates and behind-the-scenes previews.

Store Location

Address

London Regent Street
200-202 Regent Street
London
W1B 5BT
United Kingdom

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Events at Regent Street

Are you ready to get your GAME ON? As we prepare the reopening of our Regent Street location, a spectacular new era of in-store experiences is already in development. Our upcoming flagship will introduce immersive seasonal campaigns, interactive activities and unforgettable celebrations designed for families of all ages. From creative workshops to larger-than-life entertainment moments, every detail is being carefully crafted. The magic is building, and we cannot wait to open our doors soon.

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Regent Street Opening Ceremony

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Private Shopping

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VIP Tours

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Sleepovers

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Build-A-Bear Workshop

Choose and customise your own Furry Friend at our in-store Build-A-Bear Workshop.

The Heritage of Ellory Toys

Ellory Toys became the London Landmark it is today! From one man’s dream to bring toys and joy to the children of Cornwall to millions of children visiting from all over the World. Today we find Ellory Toys in its famous location at 200-202 Regent Street, London, England. Walk through the doors and enter a world of fun, magic and theatre at the Finest Toy Shop in the World.

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